Our Story
Passionate Cider Lovers
At Upcider, we are dedicated to creating exceptional beverages that excite the senses and elevate experiences. Our journey began with a vision to craft premium beverages using the finest ingredients and expert techniques.
Committed to quality and innovation, we strive to bring you refreshments that inspire and delight. Join us on a flavorful expedition that celebrates the art of crafting the perfect cider.
Our Team
Shabari Raje
CEO- The Chief Shaker
The Roots and the Reach.
The woman of all skills and the true foundation of the Tree. As Chief Shaker, she keeps the vision steady while ensuring the company moves at a pace that keeps the industry on its toes. She’s the catalyst who turns "what if" into "what’s next," managing the delicate balance between the art of fermentation and the reality of building a brand from the ground up.
Ajay Tannirkulam
The Chief Harvester
The Guardian of the Source.
Great cider doesn’t start in a tank; it starts in the soil. Our Chief Harvester is constantly on the move, scouting the best orchards and sourcing the finest Himalayan apples and local honey. They ensure that we only work with ingredients that meet the Spirited Tree standard, maintaining the vital link between our farmers and your glass.
Boglárka Saxena
The Chief Maker
The Alchemist behind the Bottle.
As the architect of our flavor profiles, the Chief Maker is the one who balances the tart bite of the apple with the golden warmth of the hive. From dreaming up the Upcider crispness to reviving the ancient Upcyser craft, they ensure that every batch is an honest expression of our "liquid-first" philosophy. If it tastes like a memory of an orchard, you have the Maker to thank.
Vinay Pissay
The Chief Navigator
🚚📊 From orchard to outlet. From story to shelf.
I lead the movement — across logistics, launch strategy, and market activation.
Every bottle has two journeys:
One across highways.
One into hearts and habits.
From Mumbai’s coast to Bengaluru’s gardens, I navigate distribution networks and brand visibility — ensuring both supply and demand flow together.
Currently: Expanding routes. Building markets. Creating recall.
Spirited Tree Pvt Ltd
The company behind Upcider and Upcyser
One Spirit, Two Expressions.
At Spirited Tree, we believe that every bottle should reflect the vibrant energy of the land it’s poured in.
That’s why we’ve tailored our craft to the unique palates and traditions of our home states.
In Karnataka, we celebrate the crisp, timeless tradition of the orchard with Upcider—a pure, gold-standard apple cider fermented to perfection.
Moving over to Maharashtra, we’ve elevated the craft with Upcyser.
By marrying the tartness of Himalayan apples with the golden warmth of local honey, we’ve revived the ancient art of the Cyser.
It’s a richer, more complex experience—half-mead, half-cider, and entirely Spirited.
Different recipes, same soul.
Products
Our classic dry cider. Borne out of a desire to create a premium Indian-made cider that does not overwhelm the senses with sweetness.
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Our slightly sweeter cider made for casual enjoyment with a crisp, fresh taste.
Our classic dry cyser. Adding a touch of golden honey to our fermentation process, this is truly a treat for the palate.
Our slightly sweeter cyser for those who enjoy life on the sweeter side.